NewDealDesign.com

Web Design

It was a pleasure working with the talented ndd experience design team on the design and implementation of our studio's website. The typography, simple navigation, interactions, and layout reproduce nicely from mobile to large-format screen sizes. In addition to the front-end, Mayo Tobita developed a visual back-end cms using node.js and heroku so our internal team could easily update content once we were live.  

The slideshow below shows the image treatment used on scroll position throughout the site.

We sought out to create an exciting and simple impression of our studio’s personality, and use the redesign to kick-off a new chapter of look and feel, evolving the visual style which had previously been limited to cyan. The essence of the brand had never been sterile or tame but this was an opportunity for us to make progress and set a precedence for future evolutions.

Below are a few select page from the documentation that we used to communicate the design intent.