Dealerware

B2B and B2C Solutions for Service Loaners and Rental Car Management Software

Above are a few highlights from my time working as a Senior Product Designer at Dealerware. Dealerware is a software used by car dealerships to manage fleets of connected cars for service loaner and rental customers. Dealerware is an affiliate of Audi of America and the Volkswagen Group. Dealerware is used by: 20 OEMs, 100 dealer groups, 2500 dealerships, 13,000 users, 30,000 vehicles, and over 50 million end customers (over the last four years) between the US and Canada.

During my time at Dealerware I’ve supported initiatives across the entirety of our customer experience lifecycle including experiences that involve: setting up fleet, employee, and business rules; employee facilitated contracting; consumer facing contract; partnership technology integrations; and business performance and reporting solutions.

Because of the size of our organization I’ve hand an opportunity to work with a number of different partners and customers, wear a lot of different hats and experiment with different design processes. Through this experimentation, I’ve found various approaches that helped focus on opportunities to create value typically including: how to blend formal and informal research methods to create real professional relationships that can be leveraged across projects, how to ask open-ended clarifying questions with stakeholders and product managers to help make sure our efforts meet our desired business outcomes, and how to use conceptual design models, mockups, and prototypes to tell real customer stories and help everyone involved in a project imagine how we can get to where we want to go.